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Supermarket chain Waitrose is funding the appointment, which will be based at the university’s Institute of Biological, Environmental and Rural Sciences (Ibers).

Heather Jenkins, director of agricultural strategy at Waitrose, said the company’s contribution reflects its “long-term commitment” to climate change.

“This new role will spearhead vital research exploring how UK agriculture can be a solution to these pressing issues,” she added.

Ibers works to tackle problems involving food and water supplies, energy security and environmental security.

It is the UK’s largest land-based science department and employs 350 staff.

Professor Wayne Powell, Ibers’ director, said the new recruit would focus on upland farming and the future utilisation of land.

“We are committed to rejuvenating agriculture in the UK and to supporting the sustainability of the rural economy through establishing links between farming communities, business and academics,” he said.

“The investment by Waitrose is a vote of confidence in supporting that goal. We are seeking to appoint a high calibre individual as chair, who will play a pivotal role in realising the vision shared by Waitrose and Ibers.”

Today, the nationwide agricultural industry faces a growing number of challenges.

Shortages, strains on productivity and possible outbreaks of disease are a constant threat to farmers across the country.

Professor Noel Lloyd, Vice Chancellor of Aberystwyth, welcomed the development.

He said: “The wide range of expertise in land-based science enables us to address major issues such as food security and the challenges of climate change.”

Source - WalesOnline